Project 52

Assignment 19 - How We Roll

This week’s assignment was to create a glamour shot of your favorite mode of transportation.  Alternatively, if we decided we wanted to shoot something other than our own vehicle, then it had to be something amazing.  We also had to have the owner with the vehicle.  

The image is for an insurance company who wants to break into new markets, and they want to be seen as the best coverage for whatever you ‘roll around in’.  This particular photo is for the brochure cover, and a specific layout was provided.  The image was to be horizontal, in color, and would span the back and front cover of the brochure.  

I started out with a few ideas, none of which involved my own vehicle.  The first was to get someone on a Segway.  I thought that would be somewhat unique.  I reached out to the nearest Segway dealer to see if they would like to participate in my project in exchange for some images, but after sending two emails with no response, I moved on. 

My second thought was to photograph someone riding a Citi Bike in New York.  For those who don’t know, Citi Bike is a shared bike system featuring thousands of blue bikes at stations across New York and Jersey City. The bikes are available 24/7, 365 days a year. You sign up for membership and each time you unlock a bike, your credit card is charged for the amount of time until you drop the bike off at a station.  I know a few people who use this as a primary mode of transportation in the city, so I knew I could find a model if necessary.  Unfortunately I didn’t really see this as a mode of transportation requiring insurance coverage, so I went back to the drawing board.

My final idea, and I was coming down to the wire due to Thanksgiving, was to photograph our Jeep Wrangler.  I had Doug park it in the wooded area surrounding our house and I began to look for compositions which excluded the McMansion being built next door.  Over the course of the afternoon, I went out and took several natural light shots as the sun moved across the sky.  I settled on the image below:

Next week's assignment is to photograph two images to be used on the front and back cover of a CD for a string quartet.  Come back next week to see if I found a is proving difficult so far!