Project 52

Week 2 - Vision Statement

Week 2 of my 52 Week project was to define a personal vision statement for my work and illustrate it in a photograph. I found this task difficult, because I had never really given much thought to a vision statement.  I know I like to shoot people in their environment, going about their work, but I wasn’t sure how to articulate that into a meaningful one liner.  I had a “Hands On” blog shoot scheduled with an old friend who is now making handbags (blog post coming soon).  I figured I’d do the shoot and see if I could come up with an idea for a vision statement after looking at the pictures. 

During the shoot, I was focused on working on the things that I’ve been battling – getting the attention on the subject and away from the busy backgrounds of the locations in which I normally shoot.  This workspace was quite well organized, but that organization put a lot of paintbrushes, sewing instruments, and other objects in shiny bins directly behind the subject.  To do this, I brought a softbox with me to keep the light focused, instead of using my umbrella which tends to shoot light everywhere.  I also underexposed the ambient (other light in the room) to keep the flash on the subject as the main light source.  I’ll let you be the judge, but I think it worked.

As for the vision statement, it took a few iterations, but I finally came up with “Visual Storytelling.”  This is what I’m trying to achieve with my pictures when I shoot, so it seemed to make sense.  Here is the image I submitted for the project:

Thanks for reading and keep an eye out for my Hands On post which will have more pictures of my shoot with Ms. Dawn McGee. To ensure you don’t miss it, enter your email address in the “subscribe” box on the right.