Project 52

Week 4 - Entrepreneur

Brian Finnerty, proprietor

Brian Finnerty, proprietor

In my hometown, everyone is related.  Generally speaking, it's tough to trace the actual relationship.  On the night before this week's photo shoot, I got into a debate with our family genealogist, my Aunt Betty, as I was trying to figure out my relationship to the next day's subject.  I used the "cousin calculator" to determine the relationship to be third cousins; he and I share a great great grandparent.  (There is a cousin calculator on the internet.  Don't believe me?  Look it up.)

My third cousin, Brian Finnerty, took over the family liquor store business that was started by his grandparents, James and Florence Pedulla.  Pedulla's Wine & Liquor of Geneva, NY, has been in Brian's family for over 50 years.  Before Brian took the helm, it was owned by his parents, Theresa and Gary Finnerty.  He and his siblings have worked there for many years themselves.

In the few years since Brian has been it's owner, the changes in the store are impressive.  The first thing long time customers notice is that the footprint has expanded and the store has been completely remodeled.  The expansion has made room for a huge selection of New York State wines, with a focus on the Finger Lakes region, where the store is located. 

The New York room has also allowed space for wine seminars, where customers have the opportunity to do a moderated deep dive on a particular varietal of wine.  In addition, Pedulla's has held many wine and spirit tastings - often featuring the products of the Finger Lakes. 

Brian and I caught up on a crisp Sunday morning before the store was open.  We had a great chat about wine, the store remodeling,  and his upcoming work with a local college student to explore social media marketing.   I look forward to seeing what Brian does with the store in the future!

Brian has done a great job with this rotating seasonal decorations!

Brian has done a great job with this rotating seasonal decorations!

Next week we are exploring root vegetables.  It's an exciting topic, I know!  Come back to see my adventures with carrots, leeks and other treasures I found at the local farmers market.  I'm calling the shoot "Raw and Unwashed."