Project 52

Assignment 46 - A Timepiece or Watch

Have you ever noticed that in most watch advertisements, the hands are always in the same spot: 10:10?  There are some guidelines associated with watch photography, and the time is the main one.  In addition, because of the reflective glass face, watches are difficult to light and metal bands pose their own problems with the lighting too. 

This week's assignment was to shoot a watch or a timepiece.  I've had my watch for many years, so I quickly determined that unless I wanted to spend a day in Photoshop, editing out thousands of small nicks and scratches, I had better look for another option.  I did some research online, and considered running to Kohl's to buy a cheap watch.  I saw a couple different models that I thought would work and brainstormed a few styling ideas for those watches before heading out.

Fortunately, I stopped at Michael's for the props first.  They often have display items for jewelry, so I went to the store looking for a C-shaped item like you'd find inside a watch box to hold the watch upright while I shot the photo.  Right inside the front door were watches in every color, so I grabbed a white one and started looking for the C-shaped thing.  I wandered around the store and found an aqua blue bottle, which would be an interesting item around which I could wrap the watch.  I then found some aqua colored and frosted white glass stones.  

I headed home, put down a white cloth on the table and started to set up.  I laid the bottle down lengthwise, wrapped the watch around it, and scattered the stones in front of and behind the bottle.  I went with one light first, a softbox set up behind the bottle and the watch.  This lit the surrounding area well and put a ton of light through the bottle, but didn't put enough light on the front of the watch.  I then placed two white cards on either side of the camera to bounce light back into the front of the watch. 

After shooting the white watch, I grabbed Doug's watch and played around with that.  It is all metal, so I grabbed a rough stone tile I had to use as the background.  It complemented the gray colors in the watch perfectly.  I set up a light with a grid 90° to the camera's left, so it would rake across the tile and pick up all the texture in the surface.   It also provided some fill light to the watch.  The main light was behind, and it was aimed to bounce off two white cards placed in front of the watch on either side of the camera.   I also surrounded the lens with a white piece of paper to kick more light back onto the watch.  The resulting image is to the left.

Behind the scenes shots for both images are below.

Next week's assignment is to shoot two images.  The first is a person with a product with the emphasis on the product, and the second is a person with a product with the emphasis on the person.  I've seen a lot of examples of both of these types of images in advertising recently, so the difficulty will be narrowing down the options.   Hope to see you next week!

 

Behind-the-scenes for the white watch

Behind-the-scenes for the white watch

 
Behind-the-scenes for the Tag Heuer Link watch

Behind-the-scenes for the Tag Heuer Link watch